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At
seventeen I started an apprenticeship in my grandparents' pottery. Efrem
Beretta and his American wife Caterina opened the Ceramica San Rocco
on the Monte Verità above Ascona in 1937. Caterina lived there
since 1916, when her family moved from Madison-Wisconsin to benefit
from the healing properties of the Monte Verità.
The pottery produced reinterpreted traditional wares. Efrem Beretta
had studied architecture in Milan and was influenced by the new designs
of his time, but also concerned about the position of crafts in post-industrial
society. Ticino was a rural region discovering the economic potential
of tourism, at risk of its cultural identity. The Ceramica San Rocco
was Efrem and Caterina's contribution to preserve it. They engaged in
the promotion of all crafts and were passionate collectors of ancient
local furniture and religious artefacts.
In 1988, I took over the premises, and started my own line of pottery.
Sadly, after I moved to Zurich in 1994, the workshop was closed down.
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